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International Business Strategy: Rethinking the Foundations of Global Corporate Success - Softcover

Verbeke, Alain

 
9781108738378: International Business Strategy: Rethinking the Foundations of Global Corporate Success
Softcover
ISBN 10: 1108738370 ISBN 13: 9781108738378
Verlag: Cambridge University Press, 2021

Inhaltsangabe

Now in its third edition, this core textbook combines analytical rigour and true managerial insight on the functioning and strategy of large multinational enterprises (MNEs).

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Über die Autorin bzw. den Autor

Dr Alain Verbeke is a professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business (HSB), University of Calgary (Canada). In 2014, Dr Verbeke was elected as the Inaugural Alan M. Rugman Memorial Fellow at the Henley Business School, University of Reading (UK). In 2019, he was appointed as a Dean's Circle distinguished research fellow at the College of Business, Florida International University (USA). He is also an adjunct professor at the Solvay Business School, University of Brussels - VUB (Belgium). He serves as the Editor-in-Chief of the Journal of International Business Studies - JIBS, and is an elected fellow of the Academy of International Business (AIB) and the European International Business Academy (EIBA).

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Verlag
Cambridge University Press
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1108738370
ISBN 13 
9781108738378
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
514
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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