Explains how managers can successfully build multinationals in emerging markets from the analysis of forty-one comparative cases of Mexican multinationals.
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Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, Boston. He was elected a Fellow of the Academy of International Business and to the Executive Committee of the International Management Division of the Academy of Management. He is co-editor of Global Strategy Journal.
Miguel A. Montoya is Professor of International Business and Economics at Tecnologico de Monterrey, Mexico. He is a member of the Academy of International Business and the National Council for Technology and Science (CONACYT-Mexico). He is also a member of the editorial board of Competition and Regulation in Network Industries.
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Anbieter: Prior Books Ltd, Cheltenham, Vereinigtes Königreich
Paperback. Zustand: Like New. First Edition. A nearly new copy with no defects, just a few hardly noticeable rubs and bumps and a 'damaged' stamp to one of the preliminary pages. Despite such this book looks and feels unread with contents that are crisp, fresh and tight. Thus a very nice book in great condition, now offered for sale at a reasonable price. Artikel-Nr. 134367
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Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. 2022. New. Paperback. . . . . . Books ship from the US and Ireland. Artikel-Nr. V9781108456104
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