Mexican Multinationals: Building Multinationals in Emerging Markets - Softcover

 
9781108456104: Mexican Multinationals: Building Multinationals in Emerging Markets

Inhaltsangabe

Explains how managers can successfully build multinationals in emerging markets from the analysis of forty-one comparative cases of Mexican multinationals.

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Über die Autorinnen und Autoren

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, Boston. He was elected a Fellow of the Academy of International Business and to the Executive Committee of the International Management Division of the Academy of Management. He is co-editor of Global Strategy Journal.

Miguel A. Montoya is Professor of International Business and Economics at Tecnologico de Monterrey, Mexico. He is a member of the Academy of International Business and the National Council for Technology and Science (CONACYT-Mexico). He is also a member of the editorial board of Competition and Regulation in Network Industries.

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9781108480611: Mexican Multinationals: Building Multinationals in Emerging Markets

Vorgestellte Ausgabe

ISBN 10:  1108480616 ISBN 13:  9781108480611
Verlag: Cambridge University Press, 2018
Hardcover