The creator and producer of several mega-hit television series, includingThe Surreal Life, Flavor of Love, Rock of Love, and Charm School, shares his incredible journey of making it to the top—and how you can too.
“No one paves the road for you. You have to create your own path, and if you believe in your dreams, embrace what makes you different, and bet on yourself, the destination will be greater than you ever imagined.”—Cris Abrego
From carrying camera gear on the sets of MTV’s Road Rules, to pioneering the celebreality genre by creating such breakout hits asThe Surreal Life and The Flavor of Love, and now as one of today’s most prominent figures in the television industry—Cris Abrego’s career has been nothing short of extraordinary.
As a young boy growing up in L.A., Abrego spent his formative years glued to his family’s TV set, forging his dream of one day working in television. With unrelenting drive, he overcame countless obstacles to build his own production company in his garage by his mid-thirties, which he later sold to one of the world’s largest television production companies, before being tapped as their CEO.
In Make It Reality, Abrego provides practical and motivating lessons collected from almost twenty years on the frontlines of television, including: how to visualize and your goals and work tirelessly to attain them; when to take risks and push boundaries; and how to continually raise the bar for yourself and realize there are no limits on what can be achieved.
Success isn’t about your pedigree or your connections: it’s about vision, leadership, and courage. Abrego’s story is unforgettable, full of heart, and inspiring to anyone seeking to transcend all obstacles and achieve true success.
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Cris Abrego is one of the leading creators and producers of reality television. The former founder and chief of 51 Minds Entertainment and the current chairman and CEO of Endemol Shine North America, Abrego is recognized globally for pioneering a new genre of unscripted programming with the breakout celeb-reality series, The Surreal Life.
Make it Reality
, Cris Abrego
Foreword by Pitbull
Dale!
If you know anything about me and my approach to dreams, goals, and success, you probably know that’s the word I use to power up, to get you hyped to go
for it, to do it, to live it, and to do it now! There’s no exact translation but I promise once you’ve read Make It Reality, that’s what you’ll be
ready to do.
It was late 2007 when I first met Cris Abrego—one night in Miami after being introduced by a mutual friend. As “Mr. 305” back in those days, I was learning
a lot about making dreams happen. My career was definitely going places and Cris—co-creator and executive producer of hit shows like Flavor of Love—was fast becoming the name to know in television. He was somebody, I had heard, who was in the business of turning his own and
other people’s dreams into reality. In fact, the friend who introduced us was Miami’s own Josh Gallander/aka Whiteboy—who had been a local pawnshop owner
when Cris discovered him and made him a huge star on the hysterical reality series I Love New York.
So Whiteboy and Cris come walking into the club and head over to the corner of the bar—where I’m sitting with some friends. Whiteboy says, “You two should
meet.” His point was that Cris and I had both overcome obstacles and had found early success by turning the negative into positive.
From the moment Cris and I started to talk, we clicked. Not only did we have similar stories and come from similar backgrounds—one of us Cuban-American
from Miami and the other Mexican-American from Los Angeles—but also as two young, hungry guys, we were on a similar path working tirelessly to take our
game to the next level.
Cris was so positive and supportive, telling me, “Hey, man, good luck. I’ll be watching.” And I told him the same.
Even though our paths didn’t cross again for almost seven years, I always remembered that conversation and how that night at the bar Cris Abrego predicted
that I had a brand that could lead to global business success—beyond music. His belief in me and what was possible was that real, and I never forgot it.
And well, you know how it goes—timing can be everything. By early 2014, when we did reconnect in the hopes of finding a way to work together on some
projects, the timing was perfect. I was proudly representing my hometown of Miami as Mr. Worldwide and Cris, still that same down-to-earth guy from El
Monte, was Mr. International himself as co-CEO of Endemol Shine North America, a division of the global TV giant.
We met for hours to kick around some ideas, and as the night got later and later, I decided to drive Cris to the airport for a five a.m. flight back to
L.A. It must have been about three in the morning when I took him on a driving tour of Miami’s Bayfront Park—a favorite waterfront destination with shops
and restaurants near American Airlines Stadium, where the Heat play. As we drove, I found myself telling Cris the story of how, as a kid, I used to come to
Bayfront every New Year’s Eve to watch the fi reworks and how I dreamed of one day hosting my own show on New Year’s—in my hometown.
That’s where we left it. And true to form as an enterprising doer, Cris came back to me just weeks later and made it a reality. He sold the show to FOX,
and that very next year we started airing Pitbull’s New Year’s Revolution live from Bayfront Park. It’s been everything I could have
asked for and more.
It’s also an amazing experience to watch Cris work. We speak the same language and heartily embrace the truth that sometimes we have to make something out
of nothing. So there is never a limit on what’s possible. There is never a “no” where there is intention, belief, and vision. His ability to inspire others
is at a level I’ve rarely seen in my life. He is a reminder to all that your past or your background doesn’t have to hold you back from creating your
reality. His philosophy echoes my own—that as you look at the world, you can choose to believe that there is nothing you can’t do, so go after your
dream and truly own that success.
Don’t just take it from me. Read this book to be inspired by Cris’s story of victory and hard-won success, and learn how to write your own. Make It Reality should be required reading for everyone who is preparing to go into unchartered waters in their careers and their lives, for
everyone who wants to shake up the status quo or who wants to empower and lift up others.
So why dream when you can wake up and live it? Now go make it reality! Dale!
Chapter 9
Every Day I’m Hustling: The Art and Business of Storytelling
Stories constitute the single most powerful weapon in a leader’s arsenal.
—Dr. Howard Gardner,
author, professor, Harvard...
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