University may be the right decision. It should not be the automatic one.
Every year, students are helped to choose a course, polish an application and survive an open day. Far less time is spent on the question that comes first: is university the best next step for this particular person?
University, Maybe? is an evidence-led guide for students and parents making that decision in a world being reshaped by artificial intelligence, changing professions and uncertain graduate employment. It does not argue for or against university. It shows readers how to think about it strategically.
Inside, Paul D. Sweeney examines:
• What a degree actually buys—and when it represents good value
• The full cost of university, including living costs and opportunities forgone
• Apprenticeships, work, travel, entrepreneurship and other credible alternatives
• How AI may alter careers without pretending anyone can forecast 2035 with a straight face
• How to compare courses and universities using evidence rather than reputation alone
• Whether to leave home, commute or study abroad
• How parents can advise and support without quietly annexing the decision
Sweeney writes as a former university dropout who later completed an Executive MBA at London Business School, a parent who has navigated the process twice, a former Chief Strategy Officer of FTSE 250 Unite Group PLC (the UK's largest student accommodation provider), and a strategic adviser to universities.
You do not need a plan for your whole life. You need a better way to choose the next chapter.
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Paul Sweeney is a London-based author and strategist. He writes as a former university dropout who later completed an Executive MBA at London Business School, a parent who has navigated the process twice, a former Chief Strategy Officer of FTSE 250 Unite Group PLC (the UK's largest student accommodation provider), and a strategic adviser to universities.
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