A Beginner's Guide to Experiments in Consumer Research - Softcover

Über die Autorin bzw. den Autor

Jeanette Carlsson Hauff is also an Associate Professor at the School of Business, Economics and Law at the University of Gothenburg, Sweden. Like her co-author, she has significant experience with experimental methods in consumer research and has published extensively in this field. Her research interest also contains the context of financial services and online privacy. Carlsson Hauff shares Nilsson's interest in pedagogical issues in higher education, having co-authored three journal articles on the topic and presented at numerous conferences and seminars. She has also been promoted to 'Excellent Teacher' status at the university, recognizing her pedagogical expertise.

Jonas Nilsson is an Associate Professor at the School of Business, Economics and Law at the University of Gothenburg, Sweden. He has extensive experience in experimental methods in consumer research, having published numerous articles, book chapters, and conference papers using these methods. His research spans various empirical contexts including financial services, consumer online privacy, sustainability, and mobility. Nilsson has been recognized as an 'Excellent Teacher' at the university, a title awarded for specific pedagogical skills following expert evaluation. He currently teaches quantitative methods to both master and bachelor students and has a particular research interest in statistics anxiety among students and potential remedies for this issue.