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Interaction Design in Print Media: Experience and Engagement in a Digital World - Hardcover

Neves, Marco

 
9781041070993: Interaction Design in Print Media: Experience and Engagement in a Digital World

Inhaltsangabe

Printed media has long been a cornerstone of communication, but what happens when it intersects with the world of interactive media? This title investigates traditional print materials and their relationship with digital interaction. As this design space considers how to engage future users, it offers researchers and professionals an exciting opportunity to redefine the boundaries of design and interactive systems.

This book offers guidance and inspiration needed to transform how we think about and design interactive experiences. It provides a comprehensive exploration of the opportunities, challenges, and future possibilities of interactive print media. Readers will learn how to integrate digital features into printed formats, transforming static media into rich and dynamic experiences. Detailed discussions of key topics, practical strategies and international case studies are delivered with a theoretical framework to create hybrid designs is included. Readers of this book will develop valuable insights to help them innovate and stay ahead in the fast-moving world of design, digital media and human-computer interaction.

Interaction Design in Print Media: Experience and Engagement in a Digital World is an ideal read for professionals in interaction design, graphic design, human-computer interaction, product/systems design, and UX design.

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Über die Autorin bzw. den Autor

Marco Neves is an Associate Professor at the Lisbon School of Architecture at the University of Lisbon, Portugal, where he lectures in master’s and doctoral degrees. He coordinates the Interaction Design Master’s degree and Design, Interaction, and Visualization research group. Dr. Neves holds a PhD and a Habilitation in Design from the University of Lisbon and his research focuses on design research methods, design for interactions, experiences with print and digital media, interaction transitions to static media through technological augmentation, and understanding of tangible interfaces. He also works on additional topics including interaction design, social challenges, educational settings, and information visualization.

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