Click Here: The Art and Science of Digital Marketing and Advertising - Hardcover

Schultz, Alex

 
9781035434091: Click Here: The Art and Science of Digital Marketing and Advertising
Hardcover
ISBN 10: 1035434091 ISBN 13: 9781035434091
Verlag: Wildfire, 2025

Inhaltsangabe

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.

''Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.''
Mark Zuckerberg, CEO - Meta

''Few people understand marketing and growth better than Alex.''
Daniel Ek, CEO - Spotify

''Growth isn''t chance - it''s science, and Alex Schultz is its genius.''
John A. List, author of THE VOLTAGE EFFECT and THE WHY AXIS

''Alex is the person I go to when I have a really hard growth question.''
Sam Altman, CEO - OpenAI

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?

The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex''s unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.

From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.

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Über die Autorin bzw. den Autor

Alex Schultz is CMO & VP of Analytics at Meta, overseeing global marketing and analytics. He started his digital marketing career by founding the world's largest paper airplane website. He then joined eBay in 2004, before moving to Meta in 2007. In 2019, the Financial Times noted, 'If you joined Facebook at any time over the past decade, Alex Schultz probably had something to do with it.' Named one of the world's most influential CMOs in 2024 by Forbes, Schultz is widely credited for helping grow Meta's user base to nearly 3.3 billion daily users globally. His work in the digital marketing sphere is unparalleled - and has influenced the way companies achieve growth in the digital age. He has advised numerous start-ups such as Airbnb and has twice delivered the growth talk for Y Combinator's start-up school series at Stanford. Click Here is his second book.

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Verlag
Wildfire
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1035434091
ISBN 13 
9781035434091
Einband
Tapa dura
Anzahl der Seiten
400
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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