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The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe and Buy - Hardcover

Sweet, Oliver

 
9781035417469: The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe and Buy
Hardcover
ISBN 10: 1035417464 ISBN 13: 9781035417469
Verlag: Wildfire, 2026

Inhaltsangabe

A leading anthropologist reveals his work with the world's biggest brands, helping them understand the secrets to human behaviour

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Über die Autorin bzw. den Autor

Oliver Sweet is one of the world's leading business anthropologists, who educates companies and government on how to change consumer and citizen behaviour through analysing culture. He has run the Ethnography Centre of Excellence at Ipsos for the last eighteen years, helping companies like IKEA, Google, Coke and the Gates Foundation design better products and services. Spanning thirty-five countries around the world, his work highlights how the hidden rules in culture affect our lives, in such areas as public health, sustainability, product innovation and brand development.

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THE RULES THAT MAKE US

'With the eye of an anthropologist and the clarity of a storyteller, Oliver Sweet helps us see the water we all swim in - the invisible systems that shape our choices, our communities, and even our sense of self. This book doesn't just explain culture; it restores our ability to see it - to notice what we have stopped noticing ... I read it with gratitude and a sense of recognition: this is how deep seeing begins.'
Christian Madsbjerg, author of Look and Sensemaking

'Oliver Sweet does something rare: he captures cultural complexity without flattening it into easy answers. The evidence is rigorous, the thinking is nuanced, and the whole thing feels genuinely contemporary.'
Rob Scotland, head of brand marketing at Veo

'A must-read for anyone who wants to understand how the world really works.'
Erin Meyer, author of The Culture Map

'Anthropology in technicolour - accessible, sharp and unsettling in all the right ways. It reminds us that culture doesn't just describe who we are; it scripts what we believe is possible.'
Dr Lollie Mancey, programme director at UCD Innovation Academy

Oliver Sweet's book is not only a highly informative read and riotously entertaining, but it's an important book ... It is a brilliant and truthful account of how culture shapes us, and more importantly how it unites us more than divides us.'
Chloe Combi, author, speaker, columnist, consultant

'Policy makers, think tankers, businesses, consultants, listen up: Forget "nudge" and "behaviour change" - culture is where it's at!'
Professor Martin Holbraad, director of Ethnographic Insights Lab, UCL

'The Rules That Make Us is more than a guide to culture; it's a framework for seeing the systems that shape belief, behaviour, and belonging. What makes it powerful is that it's not just theory - it's lived anthropology, translated into a way of thinking that anyone can use. This book doesn't just describe the world; it helps you understand how to work with it.'
Murray Standford, head of anthropology, Coca-Cola

Aus dem Klappentext

Why do we do what we do? We might think it's our unique personality and individual differences that guide our choices, but more often than not, it's actually culture shaping our behaviour. From the ways we bring up children to the products we buy, the culture we live in creates who we are.

In The Rules That Make Us, business anthropologist Oliver Sweet reveals the secrets to successful people-watching and how we can better understand consumers, voters and our relationships. His decades-long trailblazing work uses cultural insights to help businesses, governments and NGOs achieve their goals - whether he's working with the Gates Foundation to encourage South African men to get HIV tests, helping a pet food company break into a new market in Brazil, or researching why 'nudge' techniques often backfire.

Drawing on research conducted in thirty-five countries, Sweet maps culture's hidden rules: how they govern our behaviour, create our assumptions, even how they help us predict the future. The Rules that Make Us gives us a model for thinking about culture that reveals a new way of understanding our families, colleagues, customers and ourselves.

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Verlag
Wildfire
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
1035417464
ISBN 13 
9781035417469
Einband
Gebundene Ausgabe
Anzahl der Seiten
304
Kontakt zum Hersteller
Wildfire
https://www.headline.co.uk/imprint/headline/wildfire/page/wildfire/

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