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Inhaltsangabe
An in-depth exploration of why humans are built to crave, from the author of The Comfort Crisis
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Über die Autorin bzw. den Autor
Michael Easter is the author of The Comfort Crisis and Scarcity Brain. He writes the 2% Newsletter, on all aspects of health and wellness. He lives in Las Vegas on the edge of the desert with his wife and their two dogs.
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'This book is for anyone desperate to break the cycle of doom-scrolling, constant cravings, and the relentless drive for more-more validation, more sugar, more money, more stuff. Scarcity Brain reveals the biological and evolutionary foundations behind your brain's fixations, so you can stop seeking and start living.'
-Melissa Urban, New York Times bestselling author of The Book of Boundaries
'Unlike any habit book you've ever read - it'll stick with you and improve your life for years to come.'
-Richard Dorment, Editor-In-Chief of Men's Health
'Michael Easter brings to light that our challenges with behavior change can be better understood - and conquered - if we know how driven we are by our scarcity mindset. With deep science-backed insights, personal stories, practical guidance, and a relatable approach, Easter's book is for anyone interested in embarking on a journey of self-discovery and empowerment with the goal of living a healthier, more satisfying, and actualized life.'
-Juliet Starrett & Dr. Kelly Starrett, New York Times bestselling authors of Built to Move
'Michael Easter illuminates how humans are hardwired to seek more, even when our reward-seeking behaviors become at odds with our well-being. His vulnerable weaving of his own personal experiences alongside cutting-edge research and current events compel you to examine your own life and patterns. Consider this engaging read a mandate to get curious, a more effective tool for meaningful, positive, lasting change than shame or judgement, the traditional tools of the trade.'
-Liz Plosser, editor in chief of Women's Health
Aus dem Klappentext
Are we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough?
Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behaviour change, shows that the problem isn't you, it's your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired 'scarcity brain' is now backfiring. And new technology and institutions - from dating and entertainment apps to our food and economic systems - are exploiting our scarcity brain. They're bombarding us with subversive "scarcity cues," subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbour buying a shiny new car.
Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:
- Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory
- Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station
- Reframe how we think about and fix addiction and bad habits, from Iraq's chief psychiatrist
- Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world
Our world is overloaded with everything we're built to crave. The fix for scarcity brain isn't to blindly aim for less. It's to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new, and more satisfying way.
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Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
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Scarcity Brain Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
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Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Artikel-Nr. ABNR-229385
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