Pattern Breakers: The Secrets Behind the World's Most Successful Start-Ups - Softcover

Jr, Mike Maples; Ziebelman, Peter

 
9781035055081: Pattern Breakers: The Secrets Behind the World's Most Successful Start-Ups
Softcover
ISBN 10: 1035055082 ISBN 13: 9781035055081
Verlag: Macmillan Business, 2024

Inhaltsangabe

Pattern Breakers has its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded - Twitter, Twitch, and Okta, for example - took off, while others, some deemed "most likely to succeed," shut their doors despite doing everything right. Was it dumb luck that separated gold from dross? What Maples and Stanford University's Peter Ziebelman discovered contradicts accepted wisdom and upends today's formulaic approach to entrepreneurship: that one should look for a big open market, talk to prospective customers to find their highest needs, their "pain points" in that market, and then build what is missing. Rather, patterns are broken and the potential for breakthrough opportunity created when inflection points-events that offer the potential for new empowering capabilities-are harnessed, transforming how people think, work, feel, and act. Uber and Lyft, for example broke the pattern of transportation by harnessing the power of the GPS-enabled smartphone. The Covid pandemic spurred telemedicine. Pattern-breaking ideas like these unlock different powers and radically change the rules, driven by people with the independent-mindedness and courage to divert from the consensus.

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Über die Autorinnen und Autoren

Mike Maples, Jr is an entrepreneur, venture capitalist, podcaster, and the co-founder of FLOODGATE, a leading seed stage fund in Silicon Valley that invested in companies like X (formerly Twitter), Twitch, Okta, and Outreach at the very beginning of their startup journeys. An eight-time member of the Forbes Midas List of Top Venture Capital investors, he was one of the pioneers of the seed investing movement, which started in the mid-2000s and now is a mainstream part of startup funding. Mike has over 80,000 X followers and a popular podcast, Pattern Breakers (previously Starting Greatness).

Peter Ziebelman splits his time between academia and the business world. He teaches entrepreneurs as a lecturer at the Stanford University Graduate School of Business, where he is the principal instructor for the popular graduate school course on entrepreneurship and venture capital. He has also lectured at the Wharton School and the University of Chicago. He started his career as part of the innovative start-up team for speech synthesis semiconductors at Texas Instruments and then later he was a systems software entrepreneur at a venture-backed start-up. In 1996 he co-founded Palo Alto Venture Partners, an early-stage venture capital firm. He consults with Fortune 500 companies on entrepreneurship, and advises start-up companies as an independent board member.

Von der hinteren Coverseite

'The most important start-up book of the last ten years' - Steve Blank, co-creator of the Lean Startup movement

Based on extensive research and real-world examples, Pattern Breakers upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a startup or creating a new product.

Pattern Breakers had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded ― X (formerly Twitter), Twitch, and Okta, for example ― took off, while others, some deemed “most likely to succeed,” shut their doors despite doing everything right. Was it dumb luck that separated gold from dross?

What Maples and Stanford University’s Peter Ziebelman discovered contradicts accepted wisdom and upends today’s formulaic approach to entrepreneurship. They learned that pattern-breaking ideas radically change the traditional rules, and are driven by people with the independent-mindedness and courage to divert from the consensus.

With intriguing and entertaining storytelling based on a lifetime of experience, Pattern Breakers vividly illustrates what differentiates breakthrough ideas from those that initially seem promising but that meet with mediocre results, and why others that initially seem unworthy ― and even idiotic ― end up radically changing how people live.

'An indispenable guide to start-up success' - Safi Bahcall, author of Loonshots

'Reveals how elite founders don't just navigate uncertainty - they harness it to redefine what's possible' - Annie Duke, author of Thinking in Bets

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Verlag
Macmillan Business
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1035055082
ISBN 13 
9781035055081
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

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ISBN 10:  1035055074 ISBN 13:  9781035055074
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