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Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History - Hardcover

Mezrich, Ben

 
9781035032464: Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History
Hardcover
ISBN 10: 1035032465 ISBN 13: 9781035032464
Verlag: Macmillan Business, 2023

Inhaltsangabe

New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter.

‘An excitable, high-octane account’ – Independent

In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.

With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?

With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.

‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – Evening Standard

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Über die Autorin bzw. den Autor

Ben Mezrich is the New York Times bestselling author of The Accidental Billionaires (adapted by Aaron Sorkin into the David Fincher film The Social Network), Bringing Down the House (adapted into the #1 box office hit film 21), The Antisocial Network, and many other bestselling books. His books have sold over six million copies worldwide, and he is one of the world's leading business narrative writers. Checkmate is his fourteenth non-fiction book.

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Verlag
Macmillan Business
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1035032465
ISBN 13 
9781035032464
Einband
Gebundene Ausgabe
Anzahl der Seiten
352
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Macmillan Publishers International Limited
generalproductsafety@macmillan.com

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