The Language of Persuasion on Instagram: A Systemic Functional Approach to Multimodal Tourism Discourse (Routledge Research in Language and Communication) - Hardcover

Über die Autorin bzw. den Autor

Elena Mattei is a postdoctoral research fellow at the University of Bergamo and an adjunct professor of English language at Ca' Foscari, University of Venice. She holds a PhD in English multimodal linguistics for tourism and worked on the National Research Project DIETALY (Destination Italy in English Translation and Language over the Years) in collaboration with the Italian National Tourist Board. With a keen interest in environmental protection and responsible travel, she is currently working on data-driven, computational methods and semiotic theories to foster innovative solutions for regenerative tourism promotion on social media, aiming to create practical guidelines and visual-linguistic taxonomies that help reshape tourism narratives toward greater social and ecological integrity.