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Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements - Hardcover

Skubis, Ida; Kolodziejczyk, Dominika

 
9781032934136: Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements
Hardcover
ISBN 10: 1032934131 ISBN 13: 9781032934136
Verlag: CRC Press, 2024

Inhaltsangabe

This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligence’s use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour.

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Über die Autorin bzw. den Autor

Ida Skubis, PhD, Silesian University of Technology Dominika Kolodziejczyk, Jan Dlugosz University, Poland

Dominika Kolodziejczyk, Jan Dlugosz University, Poland

Von der hinteren Coverseite

The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments in marketing and consumer engagement.

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Verlag
CRC Press
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1032934131
ISBN 13 
9781032934136
Einband
Gebundene Ausgabe
Anzahl der Seiten
184
Kontakt zum Hersteller
Taylor & Francis Verlag GmbH
GPSR@taylorandfrancis.com

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München
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Deutschland