9781032830445: Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Hardcover
ISBN 10: 1032830441 ISBN 13: 9781032830445
Verlag: Routledge, 2025

Inhaltsangabe

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

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Über die Autorin bzw. den Autor

Andrew Smith, Professor of Consumer Behaviour and Analytics, is the Founding Director of the N/ LAB at Nottingham University Business School.

Evgeniya Lukinova is Assistant Professor in Behavioural Analytics at the N/LAB, University of Nottingham.

John Harvey is Associate Professor based in the N/LAB at the University of Nottingham.

Gavin Smith is Associate Professor at the University of Nottingham, where he is the Data Science Lead within the N/ LAB.

Roberto Mansilla is Assistant Professor of Social Data Science at the N/ LAB at the University of Nottingham.

James Goulding is a professor of data science and the current Director of the N/ LAB at the University of Nottingham.

Georgiana Nica-Avram is Assistant Professor in Business Analytics in the N/LAB.

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Verlag
Routledge
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1032830441
ISBN 13 
9781032830445
Einband
Gebundene Ausgabe
Anzahl der Seiten
160
Kontakt zum Hersteller
Taylor & Francis Verlag GmbH
GPSR@taylorandfrancis.com

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München
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Deutschland