Finding Your Creative DNA - Softcover

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Linda Conway Correll George, upon graduation from Mt. Holyoke college, set out for New York City, where she hoped her dream of writing music for Broadway shows would become a reality. Instead, her first musical success was the jingle she wrote to introduce Beech-Nut Fruit Stripe Gum on her day job at Young & Rubicam Advertising. Ten years and several tier 1 New York agencies later, she swapped the excitement of the Big Apple for her weekend home, a farm in rural Massachusetts, where she expanded her writing experience, creating innovative radio commercials (one, a Clio Award winner) for a local FM station. But Linda missed her former professional life. She relocated to Houston, Texas, as a copywriter at a national agency, followed by promotion to Associate Creative Director. After 7 years in the Lone Star state, she returned to her native Rhode Island as a VP/Creative Director. She transitioned into academe, teaching advertising courses at Northeastern University in Boston and developing the forerunners of Creative Aerobics at the Rhode Island School of Design. Professorships followed in southeast Missouri; at the flagship University of Florida; in southern Illinois; and summers in Ahmedabad, India at MICA. During this period, Linda and her students won local, regional, national, and international advertising awards. Linda retired from teaching but continues to accept freelance writing assignments, international awards (three in 2022) for them, and commissions for her serious and sacred music compositions. Currently, she lives in Tennessee with her Orlando feline rescue Endora, who's learning to like country-western music. And her husband, who already does!

Arpan Yagnik is an ardent and committed student of Brahmavidya and Aatmagyaan. He is a consultant and coach of Fear and Creativity for Effective Leadership and Successful Management. Due to his unique expertise, he trains high-ranking generals and officers of National Defense Forces, and commandants of special forces in Creative Leadership and Fear Management. He coaches individuals and leaders in Defeating Fear and living freely to actualize success. Arpan Yagnik is an author of multiple books, columnist, TEDx Speaker, and a tenured faculty of Penn State University in the USA. His books are on Enhancing Creativity, Defeating Fear, Managing Instability, and Improving Intergenerational Harmony. Arpan Yagnik was a Commissioner on the Pennsylvania Governor's Advisory Commission for Asian and Pacific Islander Affairs. He also served on the Erie Mayor's New American Council. He was the Convenor and Chair of the Global Youth Team for Initiatives of Change (IofC), which does work in 60 countries.