Teaching Public Relations: Principles and Practices for Effective Learning - Softcover

Smudde, Peter M.

 
9781032805252: Teaching Public Relations: Principles and Practices for Effective Learning
Softcover
ISBN 10: 1032805250 ISBN 13: 9781032805252
Verlag: Routledge, 2024

Inhaltsangabe

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators.

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Über die Autorin bzw. den Autor

Peter M. Smudde has had 16 years of industry experience, including an executive-level position and consulting, and 22 years as a professor of public relations. Dr. Smudde holds the rank of professor and for nine years has been the associate executive director of Illinois State University’s School of Communication in Normal, Illinois, where he also was the coordinator of the PR program, which has Certification in Education for Public Relations (CEPR) through the Public Relations Society of America (PRSA), and was a faculty adviser for Public Relations Student Society of America (PRSSA) chapters for 14 years.

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Verlag
Routledge
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1032805250
ISBN 13 
9781032805252
Einband
Tapa blanda
Auflage
1
Anzahl der Seiten
200
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

ISBN 10:  1032818735 ISBN 13:  9781032818733
Verlag: Routledge, 2024
Hardcover