Exploring Commercial, Social, and Digital Innovation from the Customer Perspective (Routledge Studies in Innovation, Organizations and Technology) - Hardcover

Über die Autorin bzw. den Autor

Seidali Kurtmollaiev is Professor of Innovation at Kristiania University of Applied Sciences, Norway. His research interests include new product and service development, design thinking, marketing of new solutions, organizational change, adoption of innovations, and the emergence of service ecosystems.

Line Lervik-Olsen is Professor of Marketing at BI Norwegian Business School, Norway. She has served as the research leader of the Norwegian Customer Satisfaction Barometer and is currently affiliated with the Center for Digital Innovation for Growth at the Norwegian School of Economics (NHH).

Tor W. Andreassen is Professor Emeritus at NHH, Norway, where he served as Professor of Innovation and was the Director of the Center for Service Innovation (CSI) from 2013 to 2019, as well as the Director of the Digital Innovations for Sustainable Growth research center from 2019 to 2022.