Verwandte Artikel zu AI in Marketing: Applications, Insights, and Analysis

AI in Marketing: Applications, Insights, and Analysis - Hardcover

 
9781032743356: AI in Marketing: Applications, Insights, and Analysis
Hardcover
ISBN 10: 1032743352 ISBN 13: 9781032743356
Verlag: Routledge, 2025

Inhaltsangabe

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

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Über die Autorin bzw. den Autor

Hannah D. Walters, DBA, is Associate Professor of Marketing at Northern State University. Walters teaches Marketing, Marketing for e-commerce, Marketing Management, Integrated Marketing Communications, Consumer Behavior, Marketing Research, and International Marketing. Walters researches ethical issues in consumer behavior and marketing, AI in higher education, and student engagement.

Rachel M. Hammond, DBA, is Associate Professor of Management at Calvin University. She teaches organizational behavior and management courses. Hammond's research focuses on the scholarship of teaching and learning, board gender diversity, and organizational flourishing. She is also pursuing thought leadership around developing human-centered skills for AI-driven workplaces.

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Verlag
Routledge
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1032743352
ISBN 13 
9781032743356
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
356
Herausgeber
Walters Hannah D., Hammond Rachel M.
Kontakt zum Hersteller
Taylor & Francis Verlag GmbH
GPSR@taylorandfrancis.com

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