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Sports Business Management: Decision Making Around the Globe - Softcover

Foster, George; O'reilly, Norm; Davila, Antonio

 
9781032738499: Sports Business Management: Decision Making Around the Globe
Softcover
ISBN 10: 1032738499 ISBN 13: 9781032738499
Verlag: Routledge, 2026

Inhaltsangabe

This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.

Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues.

This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

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Über die Autorin bzw. den Autor

George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA.

Norm O’Reilly is Dean of College of Business at the University of New England in Maine, USA.

Antonio Dávila is Professor, HEC Business School, University of Lausanne, Switzerland.

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Verlag
Routledge
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
1032738499
ISBN 13 
9781032738499
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
692
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