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Business Model Innovation in Creative and Cultural Industries (Routledge Research in the Creative and Cultural Industries) - Hardcover

 
9781032714424: Business Model Innovation in Creative and Cultural Industries (Routledge Research in the Creative and Cultural Industries)

Inhaltsangabe

Business model innovation occurs when an organisation discovers a new way of creating revenues or profits via its products or services. This book examines the concept as it applies across the creative and cultural industries in practice.

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Über die Autorin bzw. den Autor

Pierre Roy is Associate Professor of Strategy and Management at the University of Montpellier, France.

Estelle Pellegrin-Boucher is Associate Professor of Strategy and Management at the University of Montpellier, France.

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