Key Relationships: Managerial Ties in China's B2B Channels - Hardcover

Yang, Pianpian; Qian, Liping

 
9781032666891: Key Relationships: Managerial Ties in China's B2B Channels

Inhaltsangabe

This book explores the governance and ramifications of managerial ties in China's B2B contexts, with the aim of uncovering theoretical mechanisms and practical strategies for effective management of these relationships.

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Über die Autorin bzw. den Autor

Pianpian Yang is Associate Professor at School of Economics and Business Administration in Chongqing University, China. Her research focuses on strategic management, governance mechanisms, and ESG (Environmental, Social, and Governance).

Liping Qian is Professor at School of Economics and Business Administration in Chongqing University, China. Her research focuses on supply chain governance and strategic change.

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