Digital Consumer Behavior - Softcover

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Prof. Jagdish Sheth is a renowned scholar and a global thought leader. He has been awarded the Padma Bhushan Award. The award is India's highest civilian award for non-residential Indians (NRI), literature, and education. He has published more than 300 research papers and 30 books across various disciplines and is the Charles H. Kellstadt Professor of Business at the Emory University Goizueta Business School.

Prof. Varsha Jain is professor of marketing at ESSCA School of Management, France. She is the deputy editor with the Journal of Consumer Behaviour. She is associate editor for two journal "A'" journals: Psychology and Marketing and the Journal of Consumer Marketing. She has received multiple awards and has authored over 180+ publications, including multiple papers in A* and A journals, and books worldwide.

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This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.