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Case Studies on Pandemic and Epidemic Communication Campaigns: From the 1918 Influenza to COVID-19 - Softcover

Flowers, Arhlene; Young, Cory L.

 
9781032561981: Case Studies on Pandemic and Epidemic Communication Campaigns: From the 1918 Influenza to COVID-19

Inhaltsangabe

Spanning over a century of global health crises, Case Studies on Pandemic and Epidemic Communication Campaigns examines 25 case studies across twelve major pandemics and epidemics that shaped public health communication and all types of organizations in both the public and private sector.

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Über die Autorin bzw. den Autor

Arhlene A. Flowers, formerly a public relations executive based in New York City and Toronto, is a professor in the Advertising, Public Relations, & Marketing Communications degree program at Ithaca College, United States.

Cory L. Young is a professor in Ithaca College's Department of Strategic Communication, where she has taught 23 different courses on crisis communication, stakeholder relations, and other communication topics.

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