Firm Internationalization: Intangible Resources and Development (Routledge Frontiers in the Development of International Business, Management and Marketing) - Softcover

 
9781032536958: Firm Internationalization: Intangible Resources and Development (Routledge Frontiers in the Development of International Business, Management and Marketing)
Softcover
ISBN 10: 1032536950 ISBN 13: 9781032536958
Verlag: Routledge, 2024

Inhaltsangabe

In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.

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Über die Autorin bzw. den Autor

Sophie Nivoix is Professor of Management Sciences at the University of Poitiers, France, and a member of the CEREGE laboratory. She has been treasurer of Atlas-AFMI (Association Francophone de Management International) since 2008 and was responsible for the Master's degree in Law and Marketing at the Faculty of Law and Social Sciences at Poitiers from 2004 to 2020.

Christian Marcon is Professor of Information and Communication Sciences at the Institute of Business Administration (IAE) of the University of Poitiers, France, and a member of the CEREGE laboratory, where he leads the International Strategic Intelligence axis. He is in charge of the Master's in Economic Intelligence at Poitiers. His work mainly focuses on the strategies of actors organized in networks and, in particular, is directly related to the fi eld of economic intelligence.

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Verlag
Routledge
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1032536950
ISBN 13 
9781032536958
Einband
Taschenbuch
Anzahl der Seiten
270
Herausgeber
Nivoix Sophie, Marcon Christian
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781032534381: Firm Internationalization: Intangible Resources and Development (Routledge Frontiers in the Development of International Business, Management and Marketing)

Vorgestellte Ausgabe

ISBN 10:  1032534389 ISBN 13:  9781032534381
Verlag: Routledge, 2023
Hardcover