Sustainable Marketing and the Circular Economy in Poland: Key Concepts and Strategies (Routledge Focus on Environment and Sustainability) - Softcover

Proszowska, Anita; Prymon-Rys, Ewa; Dubel, Anna; Kondak, Anna

 
9781032528366: Sustainable Marketing and the Circular Economy in Poland: Key Concepts and Strategies (Routledge Focus on Environment and Sustainability)

Inhaltsangabe

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy framework.

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Über die Autorin bzw. den Autor

Anita Proszowska (PhD) is an assistant professor in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Krakow. She is author of more than 90 scientific publications on marketing. She is a member of the Polish Scientific Marketing Association.

Ewa Prymon-Ry¿ (PhD) is an assistant professor in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Krakow, Poland. She is author of more than 70 scientific articles and co-author of 2 books.

Anna Dubel (PhD) is an assistant professor in the Department of Finance and Accounting in the Faculty of Management, AGH University of Krakow, Poland.

Anna Kondak (PhD) is a research assistant in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Krakow, Poland.

Aleksandra Wilk (PhD) is a research assistant in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Cracow, Poland.

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9781032528311: Sustainable Marketing and the Circular Economy in Poland: Key Concepts and Strategies (Routledge Focus on Environment and Sustainability)

Vorgestellte Ausgabe

ISBN 10:  1032528311 ISBN 13:  9781032528311
Verlag: Routledge, 2024
Hardcover