Digital Business Strategy: Content, Context and Cases (Routledge Studies in Innovation, Organizations and Technology) - Softcover

Pehrsson, Anders

 
9781032512556: Digital Business Strategy: Content, Context and Cases (Routledge Studies in Innovation, Organizations and Technology)
Softcover
ISBN 10: 1032512555 ISBN 13: 9781032512556
Verlag: Routledge, 2025

Inhaltsangabe

Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors.

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Über die Autorin bzw. den Autor

Anders Pehrsson is a Professor of Business Administration at the School of Business and Economics, Linnaeus University, Sweden. He received his PhD in industrial marketing from Linköping University in 1986. Dr. Pehrsson has written several books on company strategies. Routledge has previously published International Strategies in Telecommunications (1996), Strategy in Emerging Markets (2001), and Competitive International Strategy (2021). His articles have been published in journals such as Global Strategy Journal, International Marketing Review, Journal of Business Research, and Strategic Management Journal.

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Verlag
Routledge
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1032512555
ISBN 13 
9781032512556
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
168
Kontakt zum Hersteller
Taylor & Francis Verlag GmbH
GPSR@taylorandfrancis.com

Kaufingerstraße 24
München
80331
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781032512471: Digital Business Strategy: Content, Context and Cases (Routledge Studies in Innovation, Organizations and Technology)

Vorgestellte Ausgabe

ISBN 10:  1032512474 ISBN 13:  9781032512471
Verlag: Routledge, 2023
Hardcover