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Strategic Writing: Multimedia Writing for Public Relations, Advertising and More - Softcover

Hendershot, Angie; Loewen, Lisa; Marsh, Charles; Short, Bonnie Poovey; Guth, David W.

 
9781032461069: Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
Softcover
ISBN 10: 1032461063 ISBN 13: 9781032461069
Verlag: Routledge, 2024

Inhaltsangabe

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.

The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms.

Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach.

Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.

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Über die Autorin bzw. den Autor

Angie Hendershot is Professor of the Practice in the William Allen White School of Journalism and Mass Communications, University of Kansas, USA.

Lisa Loewen is Lecturer in the William Allen White School of Journalism and Mass Communications, University of Kansas, USA.

Charles Marsh

is Professor Emeritus of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, theories of cooperation and classical rhetoric.

David W. Guth is Associate Professor Emeritus at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.

Bonnie Poovey Short was founder of Short Solutions, an award-winning editorial and creative services firm that specialized in the healthcare field. Though now retired, she also taught at the university level and served as communications coordinator for a school district.

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Verlag
Routledge
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1032461063
ISBN 13 
9781032461069
Einband
Taschenbuch
Auflage
6
Anzahl der Seiten
352
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

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