Sales Management: Analysis and Decision Making - Softcover

Avila, Ramon A.; LaForge, Raymond W.; Ingram, Thomas N.

 
9781032426358: Sales Management: Analysis and Decision Making

Inhaltsangabe

This eleventh edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.

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Über die Autorin bzw. den Autor

Thomas N. Ingram is a Department Chair Emeritus and Professor of Marketing Emeritus at Colorado State University, USA.

Raymond W. LaForge is the Brown-Forman Professor of Marketing Emeritus at University of Louisville, USA.

Ramon A. Avila is the George and Frances Ball Distinguished Professor of Marketing Emeritus and the founding director of the Center for Professional Selling at Ball State University, USA.

Charles H. Schwepker, Jr. is the Randall and Kelly Harbert Distinguished Marketing Professor at University of Central Missouri, USA.

Michael R. Williams is the American Floral Services Chair in Marketing and Professor of Marketing at Oklahoma City University, USA, and Professor of Marketing Emeritus at Illinois State University, USA.

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9781032426341: Sales Management: Analysis and Decision Making

Vorgestellte Ausgabe

ISBN 10:  1032426349 ISBN 13:  9781032426341
Verlag: Routledge, 2024
Hardcover