Buchbeschreibung Buch. Zustand: Neu. Neuware - Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. Artikel-Nr. 9781032422350

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Reasserting the Disney Brand in the Streaming Era

Robert Alan Brookey (Ball State University, USA)|Jason Phillips (Ball State University, USA)|Timothy Pollard (Ball State University, USA)

Verlag: Taylor & Francis (2023)

ISBN 10: 1032422351 ISBN 13: 9781032422350

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Buchbeschreibung Zustand: New. Robert Alan Brookey is a Professor of Media at Ball State University where he also serves as the Director of Graduate Studies. He previous books have included Hollywood Gamers, Digital Convergence in the Film and Video Game Industries. Artikel-Nr. 780207835

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