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Entrepreneurial Finance, Crowdfunding, and Language: From Social to Financial Support (Routledge Studies in Entrepreneurship and Small Business) - Hardcover

Capo, Francesca; Di Pietro, Francesca

 
9781032394688: Entrepreneurial Finance, Crowdfunding, and Language: From Social to Financial Support (Routledge Studies in Entrepreneurship and Small Business)

Inhaltsangabe

Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs' social support and legitimation as well as access to external resources.

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Über die Autorin bzw. den Autor

Francesca Capo is Assistant Professor in Strategy at the University Milano-Bicocca in Milan. Her main research interests are legitimacy dynamics and institutional processes, hybrid organizations and prosocial ventures. Her research has appeared in major scientific journals and books.

Francesca Di Pietro is Senior Assistant Professor in Business Strategy at the University Milano-Bicocca in Milan. Her main research interests are in the areas of entrepreneurship, entrepreneurial finance and innovation. Her research has appeared in major scientific journals and books.

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