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Food, Wine and China: A Tourism Perspective (Routledge Studies of Gastronomy, Food and Drink) - Softcover

Buch 9 von 12: Routledge Studies of Gastronomy, Food and Drink
 
9781032339115: Food, Wine and China: A Tourism Perspective (Routledge Studies of Gastronomy, Food and Drink)

Inhaltsangabe

This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.

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Über die Autorin bzw. den Autor

Christof Pforr is Discipline Leader (Tourism, Hospitality and Events), School of Marketing, Curtin University, Western Australia.

Ian Phau is the Head of School of the School of Marketing at Curtin University, Western Australia.

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