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Contemporary Cases in Management: Perspectives from Emerging Markets - Hardcover

 
9781032315331: Contemporary Cases in Management: Perspectives from Emerging Markets

Inhaltsangabe

Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strategies in dynamic environments.

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Über die Autorin bzw. den Autor

Shalini Aggarwal is Professor of Finance at Chandigarh Business School, Chandigarh University, Mohali, Punjab, India.

Ashish Gupta is Faculty in Marketing Area at Indian Institute of Foreign Trade (IIFT), Delhi Campus, New Delhi, India.

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