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The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers (Key Issues in Marketing Management) - Softcover

Buch 5 von 22: Key Issues in Marketing Management
 
9781032308838: The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers (Key Issues in Marketing Management)
Softcover
ISBN 10: 1032308834 ISBN 13: 9781032308838
Verlag: Routledge, 2024

Inhaltsangabe

This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

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Über die Autorin bzw. den Autor

Eleonora Pantano is Senior Lecturer in Marketing at University of Bristol, UK. Her research activities mainly relate to the development of new customer solutions and retail management strategies, with emphasis on the role of new technology, artificial intelligence and machine learning algorithms.

Francesca Serravalle is Assistant Professor in Business Management at University of Turin, Italy. Her research activities mainly relate to new technologies in retailing, with emphasis on augmented reality in an omnichannel retailing.

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Verlag
Routledge
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1032308834
ISBN 13 
9781032308838
Einband
Taschenbuch
Anzahl der Seiten
220
Herausgeber
Pantano Eleonora, Serravalle Francesca
Kontakt zum Hersteller
Taylor & Francis Verlag GmbH
GPSR@taylorandfrancis.com

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München
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Deutschland