Research Methods in Luxury Management (Mastering Luxury Management) - Hardcover

Parnwell, Michael J. G.; Meng, Kelly

 
9781032281179: Research Methods in Luxury Management (Mastering Luxury Management)
Hardcover
ISBN 10: 1032281170 ISBN 13: 9781032281179
Verlag: Routledge, 2023

Inhaltsangabe

This is one of the first textbooks to explore the research process within the specific context of luxury brand management.

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Über die Autorin bzw. den Autor

Michael J.G. Parnwell is Professor Emeritus of East Asian Studies at the University of Leeds, UK. His academic background is in development studies, sustainability and tourism, and he has taught research methods for over 20 years, including at Goldsmiths, University of London, the University of Leeds, the University of Hull and the Macau Institute of Science and Technology, and in Thailand, Vietnam and Cambodia.

Kelly Meng is the programme director for the MA in Luxury Brand Management at Goldsmiths, University of London, UK. Kelly has previously held senior managerial positions with leading international companies in the retail and luxury industries. Kelly is also author of South African Business in China: Navigating Institutions (Routledge, 2022).

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Verlag
Routledge
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1032281170
ISBN 13 
9781032281179
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
232
Kontakt zum Hersteller
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Vorgestellte Ausgabe

ISBN 10:  1032281103 ISBN 13:  9781032281100
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Softcover