Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability (Innovation and Sustainability in Base of the Pyramid Markets) - Softcover

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Marlen Gabriele Arnold is a Professor in the field of sustainability. Currently she holds the Chair for Corporate Environmental Management and Sustainability at the Chemnitz University of Technology, Germany.

Stefan Gold is Professor and Chair of Sustainability Management at the University of Kassel, Germany.

Judy N. Muthuri is an Associate Professor of Corporate Social Responsibility at Nottingham University Business School (NUBS), UK, and chairs the Social and Environmental Responsibility Group leading the School's UN Principles for Responsible Management Education work.

Ximena Rueda is an Associate Professor at the School of Management at the Universidad de los Andes, Colombia.