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Business Models and Firm Internationalisation (Routledge Frontiers in the Development of International Business, Management and Marketing) - Softcover

Buch 7 von 9: Routledge Frontiers in the Development of International Business, Management and Marketing
 
9781032068794: Business Models and Firm Internationalisation (Routledge Frontiers in the Development of International Business, Management and Marketing)

Inhaltsangabe

Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of 'business model' and 'internationalisation', yet the filed needs considerably more attention.

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Über die Autorin bzw. den Autor

Christian Nielsen is Professor of Business Models at Aalborg University Business School, Aalborg University, Denmark.

Svetla T. Marinova is Professor of International Business and International Marketing at Aalborg University Business School, Aalborg University, Denmark.

Marin A. Marinov is Professor of International Business at Aalborg University Business School, Aalborg University, Denmark.

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