Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability (Innovation and Sustainability in Base of the Pyramid Markets) - Softcover

Buch 1 von 4: Innovation and Sustainability in Base of the Pyramid Markets
 
9781032043876: Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability (Innovation and Sustainability in Base of the Pyramid Markets)
Softcover
ISBN 10: 1032043873 ISBN 13: 9781032043876
Verlag: Routledge, 2023

Inhaltsangabe

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.

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Über die Autorin bzw. den Autor

Ximena Rueda Fajardo is Associate Professor at the School of Management at the Universidad de los Andes, Colombia.

Marlen Gabriele Arnold is a Professor in the field of sustainability. Currently, she holds the Chair for Corporate Environmental Management and Sustainability at the Chemnitz University of Technology, Germany.

Judy N. Muthuri is Associate Professor of Corporate Social Responsibility at Nottingham University Business School (NUBS), UK and chairs the Social and Environmental Responsibility Group leading the School's UN Principles for Responsible Management Education network.

Stefan Gold is Professor and Chair of Sustainability Management at the University of Kassel, Germany.

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Verlag
Routledge
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1032043873
ISBN 13 
9781032043876
Einband
Taschenbuch
Anzahl der Seiten
144
Herausgeber
Fajardo Ximena Rueda, Arnold Marlen Gabriele, Muthuri Judy N., Gold Stefan
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781138389120: Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability (Innovation and Sustainability in Base of the Pyramid Markets)

Vorgestellte Ausgabe

ISBN 10:  1138389129 ISBN 13:  9781138389120
Verlag: Routledge, 2021
Hardcover