Sustainable Marketing and Customer Value (Routledge Studies in Marketing)

 
9781032002453: Sustainable Marketing and Customer Value (Routledge Studies in Marketing)
ISBN 10: 103200245X ISBN 13: 9781032002453
Verlag: Routledge, 2024

Inhaltsangabe

Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability.

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Über die Autorin bzw. den Autor

Subrata Chattopadhyay is an MSc, MBA, PhD from IIT-ISM Dhanbad. Adept at innovative teaching practices he is highly networked with the industry. He not only teaches but also practices and his students’ do adore him for the same. He has contributed in more than 30 International Journals and has published more than 23 papers in seminars and conferences. Besides, he has authored 3 books on Computations in Estate Management, Transport Management and Values and Ethics for Engineers and Managers. He is associated as life member with ISTD, CMA, PRSI, NIPM, NHRD, NFED, ISABS and does mentoring and consulting for various Organisations.

Sundeep Singh Sondhi is Head of Department of the Business Administration Department of UEM Kolkata, India.

Arunava Dalal is an Assistant Professor within the Business Administration Department of UEM Kolkata, India.

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Verlag
Routledge
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
103200245X
ISBN 13 
9781032002453
Einband
Versión Kindle
Auflage
1
Anzahl der Seiten
344
Herausgeber
Chattopadhyay Subrata, Sondhi Sundeep Singh, Dalal Arunava
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781032002446: Sustainable Marketing and Customer Value (Routledge Studies in Marketing)

Vorgestellte Ausgabe

ISBN 10:  1032002441 ISBN 13:  9781032002446
Verlag: Routledge, 2022
Hardcover