Principles of Personal Selling - Hardcover

Principles of Personal Selling

Buch. Zustand: Neu. Neuware - 'Principles of Personal Selling' is a comprehensive exploration of the fundamental techniques and psychological foundations of professional salesmanship. Written by Harry R. Tosdal, a pioneering figure in marketing education, the work provides a systematic analysis of the sales process, from the initial approach to closing the deal. The text delves into the qualities of a successful salesperson, the importance of understanding consumer behavior, and the strategic management of sales forces. Artikel-Nr. 9781025924915

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