The Principles of Advertising: Second Edition - Hardcover

The Principles of Advertising : Second Edition

Buch. Zustand: Neu. Neuware - 'The Principles of Advertising Second Edition' provides a comprehensive and systematic analysis of the fundamental elements that constitute successful advertising. This foundational work explores the multidisciplinary nature of the industry, integrating the perspectives of economics, psychology, and artistic design to create a cohesive framework for promotional strategy. Written by a distinguished team of experts, including Harry Tipper, Harry L. Hollingworth, George Burton Hotchkiss, and Frank Alvah Parsons, the text delves into the core components of marketing, from the psychological triggers that influence consumer behavior to the technical aspects of copy writing and layout design. Artikel-Nr. 9781025923925

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