Explores where Aha! moments come from and why they feel so wonderful.
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Carola Salvi is an Associate Professor at John Cabot University of Rome, Italy and Faculty Affiliate at the University of Texas at Austin, USA. She studies the neural mechanisms underlying problem solving, creativity and cognitive flexibility. She pioneered the discovery of the 'accuracy effect' of insight and studied its relationship with the sensory system, the involvement of the right temporal lob (using brain stimulation and imaging), and the dopamine system.
Jennifer Wiley is Professor of Psychology at the University of Illinois at Chicago, USA. She studies learning, comprehension, metacomprehension, and problem solving. Her research on creativity has explored how expertise can both enable and hinder finding novel solutions, the tension between being able to resist distraction and too much attentional control, and how collaboration can support deeper understanding and innovation.
Steven M. Smith is Professor at Texas A&M University, USA. He has applied his research to eyewitness memory, engineering design, patent law, and humanꟷcomputer interaction. He co-authored the foundational book Creative Cognition: Theory, Research, and Applications (1992), has written numerous transformational papers on context-dependent memory and design fixation, and has delivered invited addresses around the world.
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