The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology) - Hardcover

Über die Autorinnen und Autoren

Cait Lamberton is the Alberto I. Duran Distinguished Professor of Marketing at the University of Pennsylvania's Wharton School. She teaches undergraduate, doctorate, and executive education levels. Her research focuses on consumer behavior, viewed from both individual and societally-embedded perspectives.

Derek D. Rucker is the Sandy and Morton Goldman Professor of Entrepreneurial Studies in Marketing at Northwestern University's Kellogg School. His research focuses broadly on social rank, compensatory consumption, persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlie consumer consumption. To address these topics, Dr. Rucker draws on his rich training in social psychology.

Stephen A. Spiller is Associate Professor of Marketing and Behavioral Decision Making at the UCLA Anderson School of Management. His research examines the consumer psychology underlying fundamental economic concepts. Through research and workshops, he works to disseminate best practices in methodology, data analysis, and reporting in consumer research.