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Television in the Streaming Era: The Global Shift (Development Trajectories in Global Value Chains) - Hardcover
Inhaltsangabe
This ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new video ecosystem. He provides a full account of the industry's global shift from the development of TV formats and transnational networks to the emergence of tech giants and streaming platforms. The author takes a deep dive into the infrastructure (communication satellites, subsea cable networks, data centres) and technology (cloud computing, machine learning and artificial intelligence) underpinning this ecosystem through the prism of global value chain theory. The book combines empirical data garnered over 20 years of researching the industry and offers unique insights from television and tech executives.
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Über die Autorin bzw. den Autor
Jean K. Chalaby was born in Geneva and studied at the University of Lausanne before undertaking his Ph.D. at the London School of Economics. He joined the Department of Sociology at City, University of London, in 2000, where he is currently Professor of International Communication. He is the author of several books and multiple articles published in world-leading journals of media and communication.
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Television in the Streaming Era: The Global Shift (Development Trajectories in Global Value Chains)
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TELEVISION IN THE STREAMING ERA
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Gebunden. Zustand: New. Über den AutorJean K. Chalaby was born in Geneva and studied at the University of Lausanne before undertaking his Ph.D. at the London School of Economics. He joined the Department of Sociology at City, University of London, in 2000,. Artikel-Nr. 608759606
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Television in the Streaming Era
Verlag:
Cambridge University Press Apr 2023, 2023
ISBN 10: 1009199315
ISBN 13: 9781009199315
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Hardcover
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Buch. Zustand: Neu. Neuware - 'The book tells the story of an industry that is transforming under the impact of globalizing forces and digital technologies. Applying the Global Value Chain (GVC) theoretical framework to television for the first time, the book examines each value-adding segment and firms within. It provides a full account of television's global shift, from the development of TV formats and transnational TV networks to the emergence of tech giants and global streaming platforms (e.g., Amazon Video Prime, Disney+, Netflix, or YouTube). It underlines the role played by infrastructure, notably subsea cable networks and data centres, and technology, including communications satellites, Content Delivery Networks (CDNs), cloud computing, and Machine Learning & Artificial Intelligence, in creating the new video ecosystem. The author combines theory with knowledge gathered during twenty years of research in the media industries and benefits from exclusive access to executives in television and tech firms to provide a uniquely fresh perspective'--. Artikel-Nr. 9781009199315
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Television in the Streaming Era: The Global Shift
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
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Hardcover. Zustand: Brand New. 244 pages. 9.00x6.00x0.63 inches. In Stock. Artikel-Nr. x-1009199315
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