The Ancient Path to Creativity and Innovation - Softcover

Inhaltsangabe

There is a difference between a good idea and an inspired one. Settling for “good” ones costs the USA over $360 billion every year in failed innovations. Consider this: Most books on creativity are written mostly by left-brain thinkers but research shows creativity resides in the right-brain. Right-brain “creatives” are genetically wired to “hear” inspired ideas...sadly, they are not understood by many business leaders. THE ANCIENT PATH is an inside look into the business experiences of a 40-year creative who, like other creatives, “hears” inspired ideas.

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