The Politically Incorrect Real Estate Agent Handbook: A Serious How-to Manual with a Sense of Humor - Softcover

Inhaltsangabe

WARNING: This book is not about politics nor does it promote being a jerk; however, victims, wimpy-minded, and lazy people will hate it.

The Politically Incorrect Real Estate Agent Handbook: A Serious How-to Manual with a Sense of Humor

Wow! This real estate handbook is not like the others: it has flow charts and over 100 common (and not-so-common) real estate agent tasks—presented as simple, step-by-step recipes. And it has pictures. And it’s funny (or at least grin-worthy). In other words, it's comprehensive and not boring.

The best part is: as a collection of brief articles, this book is easy to digest in small bites; however, because real estate tasks are so interrelated, each article is heavily cross-referenced. This way, the reader may delve deep into any topic (or train of thought) by either turning the page or by following a cross-reference. Such layout makes for easy navigation now and in the future, because you'll wanna return to certain articles over and over again. So, you can read it from cover-to-cover, or you can choose your own real estate adventure, reading only the bits that fit your current curiosity.

Whether you’re a new real estate agent or are in need of a business boost, what you need now is this entertaining guide to real estate sales. If you buy only one real estate agent book, make it this one; you'll carry it with you everywhere.


You will learn:

• How-to choose a broker who fits your needs
• How-to maximize your prospecting efforts (including 105 ways to meet prospects)
• How-to pre-qualify buyers and sellers (so you don't waste time on duds)
• How-to discover what your buyers really want
• How-to show property and help your buyers decide
• How-to conduct a slam-dunk listing presentation
• How-to attract buyers to your listings
• How-to draft offers/create contracts/negotiate (including low-ball and multiple offer situations)
• How-to get your clients to the closing table
• How-to avoid commission breath and ensure you get paid
• How-to study the marketplace through statistical analysis
• How-to valuate real property and pick The Right Price
• How-to business plan/track agent stats/identify and alleviate bottlenecks
• How-to create a niche for more income
• How-to create and practice scripts
• How-to create and refine systems
• How-to banish victimhood and take charge of your real estate sales business
• Plus much, much more!

• agent’s daily routine
• the buyer transaction
• the seller transaction
• real property valuation (finding fair market value)
• pricing

• Prospecting
• Presentations
• Valuation & Pricing
• Agency
• Offer & Contract

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