Free Range Brands: Join the New Breed of Agile Brands - Softcover

Ertas, Nicole A

 
9780997459739: Free Range Brands: Join the New Breed of Agile Brands
Softcover
ISBN 10: 0997459735 ISBN 13: 9780997459739
Verlag: Stone Road LLC, 2016

Inhaltsangabe

Four distinct cultural shifts have changed the way over 160 million consumers now expect to interact with brands. These shifts have created a new model for engaging consumers. The brands that engage in this new modality will win. Those that don’t, will simply be left behind. The Free Range model is built on creating brand currency, which turns static marketing efforts into dynamic and engaging consumer interactions. You will be launched on a path of Discovery, Interactivity, Chemistry and Validity that will forever change how you connect with your consumer. Through case studies, keen observation and blazing analysis, Nicole Ertas breaks down the modern requirements needed to thrive in our new landscape. With this roadmap in hand, savvy marketers and leaders can seize the new opportunities presented to us with ease and clarity.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Nicole is an executive advisor and recognized global brand strategist who has helped build many of the world’s finest and most powerful brands. Her thinking has been embraced by companies such as Jim Beam, Wrigley, SC Johnson, Mike’s Hard Lemonade, Johnson & Johnson, General Mills, Kraft, and Nestle.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Stone Road LLC
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0997459735
ISBN 13 
9780997459739
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
180
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780997459746: Free Range Brands: Join the New Breed of Agile Brands

Vorgestellte Ausgabe

ISBN 10:  0997459743 ISBN 13:  9780997459746
Verlag: Nicole O"Brien, 2017
Hardcover