Write Like a Thought Leader hit #1 New Release in Communication in Management on Amazon.com
Do you have important ideas to build your business and tackle some of the world’s biggest problems – but feel you aren’t being heard?
If so, you’re not alone.
To break through, you need to find and frame your best ideas.
This book shows you how to generate a constant stream of story ideas that will position you as the go-to expert for your own business or within a large organization.
You'll learn techniques for ideation, story-finding and article writing that will help you write better content to build your business or boost your career.
You will learn how to:
✓Harvest your best ideas in service of your audience
✓Structure those ideas
✓Frame your ideas into stories that build trust with your readers
You’ll also be introduced to The Story-Framing System created by Rhea Wessel. It is a step-by-step guide that will help you:
✓Understand the problems faced by your audience
✓Address those problems with story angles that are fresh and interesting (instead of boring and overused)
✓Generate a constant stream of story ideas that resonate with your audience
Write Like a Thought Leader is packed full of charts and figures.
Learn:
✓The qualities of a good idea
✓The characteristics of effective thought-leadership writing
✓“Sins” and fixes in business writing
You’ll also discover:
✓How to find your thought-leadership niche
✓How to create your own intellectual property (IP)
✓The 17 types of thought-leadership articles
This world has big problems to solve, but we already have many of their solutions.
Get your best ideas out to the world by following the steps in this book.
Your benefits
You’ll establish a respected voice, gain trust, command a loyal following, and maximize the impact of your work.
Buy Write Like a Thought Leader today.
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Rhea Wessel is an American writer who helps companies grow their business by enabling their experts with story smarts. She advises and trains on ideation, messaging and how to find and articulate your best ideas to create new solutions. As a journalist, she wrote thousands of stories for magazines and newspapers, including The New York Times, The Wall Street Journal and BBC. As a writer for companies, she has penned and edited thousands more stories across 30 industries. Rhea is the founder and head of The Institute for Thought Leadership. www.instituteforthoughtleadership.com
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