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The Best Little Marketing Plan: A simple workbook for building a great marketing strategy - Softcover

Harry, Sean

 
9780996102001: The Best Little Marketing Plan: A simple workbook for building a great marketing strategy
Softcover
ISBN 10: 0996102000 ISBN 13: 9780996102001
Verlag: Chairseven Creative, LLC, 2014

Inhaltsangabe

Get the book that's quickly becoming the defacto training guide at universities and small business development centers across America!

Building a marketing plan can seem like a daunting task for any company, but it doesn't have to be. Professional business coach and trainer Sean Harry has been teaching business owners how to build successful marketing plans for more than a decade.

In this insightful and to-the-point guidebook, Sean breaks down complex marketing concepts into bite-sized pieces that are easy to understand and apply. His strategies are battle-tested techniques, and by using the follow-along worksheets you can build a marketing plan specific to your business goals.

Part 1: The Marketing Plan

  • Define & Analyze Your Market
  • SWOT Analysis
  • Value Proposition and Positioning Statement
  • Annual Goals, Quarterly Objectives and Budget

    • Part 2: The Marketing Campaign

  • The Marketing Mix
  • Campaign Objectives
  • Campaign Strategy
  • Campaign Details
  • Schedule and Milestones

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    Über die Autorin bzw. den Autor

    Do you know the one thing that makes your business uniquely special? Dr. Sean Harry believes finding and developing that One Thing is the key to developing a thriving business.

    Sean has spent his entire career helping individuals and organizations discover what makes them special and how to hone their unique value proposition to connect with their perfect clients, build the perfect work team, or find the perfect career.

    With more than 10 years experience in corporate sales and professional development, Sean is known internationally for his seminars and workshops on topics related to brand engagement and building trustworthy relationships in business. As an advisor and adjunct faculty member for the Small Business Development Center (SBDC) at Portland Community College, Sean counsels business owners and teaches classes on how to start and grow successful businesses.

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    Verlag
    Chairseven Creative, LLC
    Erscheinungsdatum
    2014
    Sprache
    Englisch
    ISBN 10 
    0996102000
    ISBN 13 
    9780996102001
    Einband
    Taschenbuch
    Auflage
    1
    Anzahl der Seiten
    54
    Kontakt zum Hersteller
    Manufactured by Amazon on behalf of the author
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