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Power Marketing: An Aussie Guide to Business Growth - Softcover

Lancaster, Jennifer

 
9780994510563: Power Marketing: An Aussie Guide to Business Growth

Inhaltsangabe

In Power Marketing, the author explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:

✓ Business Planning
✓ Facebook Marketing
✓ Brand Strategy
✓ Video Production tips
✓ Sales Conversion and Up-selling
✓ Product Marketing
✓ Copywriting and Defining a USP (Unique Selling Proposition)
✓ Website Essentials
✓ SEO (Search Engine Optimisation)
✓ Outsourcing

To save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and business writing. It gives insider tips for WordPress websites, blogging, book publishing and content marketing.

Because of the grounding in copywriting principles, the strategies within will help your marketing become more responsive, more tested and measured, and ultimately more growth-oriented. This will help you for a lifetime in business, not just for the next marketing campaign.

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Über die Autorin bzw. den Autor

A book editor and writing coach for non-fiction authors, Jennifer helps create the truest meaning for books her clients write. She works closely with them and delivers constructive editorial feedback. Since 2006, Jen has written personal finance, marketing, and other books that empower the individual.

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