Customer Manipulation: How to Influence your Customers to Buy More and why an Ethical Approach will Always Win - Softcover

Inhaltsangabe

From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business.
In Customer Manipulation, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.
What you’ll learn in Customer Manipulation:

• Why it’s essential to embrace manipulation in marketing
• Why unethical manipulation will kill your business
• How to work out which part of the business needs your attention
• What website, marketing, customer service or product optimisation you need to do next
• Lots of simple ways to increase your conversation rate

• Business owners and managers
• Marketers
• Entrepreneurs
• Startups
• Anyone who wants more customers

• Business performance evaluation spreadsheet
• Extended profiles of key case study businesses
• Lists of successful companies whose approach you can model
• Accompanying Customer Manipulation workbook
• A checklist for each Stage of the model

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