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Customer Manipulation: How to Influence your Customers to Buy More and why an Ethical Approach will Always Win - Softcover
Inhaltsangabe
From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business.
In Customer Manipulation, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.
What you’ll learn in Customer Manipulation:
- Why it’s essential to embrace manipulation in marketing
- Why unethical manipulation will kill your business
- How to work out which part of the business needs your attention
- What website, marketing, customer service or product optimisation you need to do next
- Lots of simple ways to increase your conversation rate
Who this book is for:
- Business owners and managers
- Marketers
- Entrepreneurs
- Startups
- Anyone who wants more customers
- Business performance evaluation spreadsheet
- Extended profiles of key case study businesses
- Lists of successful companies whose approach you can model
- Accompanying Customer Manipulation workbook
- A checklist for each Stage of the model
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business.
In Customer Manipulation, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.
What you’ll learn in Customer Manipulation:
- Why it’s essential to embrace manipulation in marketing
- Why unethical manipulation will kill your business
- How to work out which part of the business needs your attention
- What website, marketing, customer service or product optimisation you need to do next
- Lots of simple ways to increase your conversation rate
Who this book is for:
- Business owners and managers
- Marketers
- Entrepreneurs
- Startups
- Anyone who wants more customers
- Business performance evaluation spreadsheet
- Extended profiles of key case study businesses
- Lists of successful companies whose approach you can model
- Accompanying Customer Manipulation workbook
- A checklist for each Stage of the model
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
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Customer Manipulation: How to Influence your Customers to Buy More and why an Ethical Approach will Always Win
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR009477394
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